Accelerating the Climb

PwC recognises the challenge and is effectively investing in intangible capital.

Current Observations

Awareness & Skills

  • Noticeable increase in AI tool introduction sessions and internal briefings.
  • Demonstrations of new capabilities to raise awareness.
  • Starting to normalise AI as part of standard work.

The Challenge

Embedded Default Options

  • Go beyond one-off intros: make tools embedded defaults (like Aura/Connect).
  • Provide targeted, audit-specific examples.
  • Build staff confidence that outputs are reliable.
Putting it into Practice